This past weekened I worked on an advertising campaign for Baggio Consignment. The campaign is titled #WhoIsBaggio and features Richmond women (our first few will be bloggers) doing what they would normally do, but doing it all in clothes from Baggio (dresses, jeans, bags, watches, jewelry, boots, flats, heels – you name, we style it). I love this campaign because it shows how easy it is to invest in a few quality pieces of clothing that will last ages, look beautiful, and don’t have to be saved for special occasisions. One of the first things I learned at the first School of Style class is that while on set (or any styling project), you need to look like you know fashion, but you also need to be practical. Watch any major stylist on a shoot and their shoes are flat, not a heel in sight. I took that approach here pairing beat up jeans with an easy t-shirt and jacket and added just a bit of fashion with my Kieselstein-Cord cuff.
The first campaign photos will be released late February/early March. Like the Baggio facebook page to make sure you see it first! You can also check out behind the scenes photos on my Instagram (using the hash tag #whoisbaggio of course!).
t-shirt – thrifted / jacket – thrifted / jeans – H&M / boots – Atrex / ring – the Nest / cuff – Barry Kieselstein-Cord from Baggio Consignment